With "Hard Living",
the band
spent 15 months on pre-production, studio work and packaging
for the album. They recorded at Bias Studios under
the production guidance of talented local musician Steuart
Smith. The band
also tried to deliver the type of pop cover image that Varrick
preferred.
The band took an
August break and was prepared to tour to support the album.
At that time, Varrick came back and said they wanted a
harder edged image for the band—the opposite of what
they had wanted for the previous album—and wanted to
reshoot the cover. Because there wasn’t time before
the band went on the road, the two week missed opportunity
to reshoot
the cover
ultimately delayed the release of the album from October to
the following March.
The band went ahead with their extensive
tour from September 1985-March 1986, all of which was supposed
to be in support of
the release of the album. But with Varrick retooling things,
the band was showcasing material from an album that wouldn’t
be made available to fans until March. It was a very strong album
of original material with excellent production work—it
should have been a hit. But the late release and confusing marketing
approach seemed to undermine its potential for success.
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